Cristiano Lorenzonetto
I'm a Marketing manager with 20 years of experience.
My career led me to deepen the Marketing & Communication function within structured and constantly evolving multinational organizations.
I design and apply product and corporate marketing strategies, with leadership roles in coordinating international communication, as well as in managing diverse teams and resources effectively.
Currently, I’m the Head of Marketing & Communication for a leading company in the automation industry,
where I drive impactful strategies that align with the company's growth and innovation objectives.
Marketing is not just my job
43 yo, a great wife and 2 beloved children.
My academic background and professional experience have instilled in me a strong adaptability and flexibility.
I possess a proactive mindset, excellent organizational skills, and a disciplined approach.
These qualities shine both professionally, in my ability to communicate effectively, coordinate teams, and foster collaboration, and personally, in my capacity to build meaningful and productive relationships.
I have strong written and verbal communication skills, with a proven track record in developing
marketing and communication strategies.
Additionally, I am experienced in delivering
impactful presentations to customers and stakeholders, showcasing my confidence and ability to engage diverse audiences.
doing
@ CAME S.p.A.
from 2018
Head of Group
Marketing & Communication
In charge for the management of marketing and communication activity related to all the group's product divisions, developing roadmaps and strategies together with Product Managers, Strategic Marketing, and R&D dpt.
Leading the teams of Product Mktg, Digital Mktg, Corporate Comm, Trade Mktg.
@ MASIERO S.r.l.
from 2011 to 2018
Marketing Communication Manager
In charge for the entire Marketing and Communication function both from a strategic and operational point of view.
From product marketing to corporate communication, managing contacts with designers and architects, organizing fairs and international events.
@ TEXA S.p.A.
from 2005 to 2011
International Communication Manager
In charge for International Communication from 2008 to 2011.
In charge for new products launch, with strategic planning and positioning for the italian market, from 2007 to 2008.
As a member of the marketing communication department, developing contents and working closely with the graphic staff, from 2005 to 2007.
learning
MASTER
Marketing and Communication
24Ore Business School
DEGREE
Marketing and Business Management
University of Venice - Cà Foscari
HIGH SCHOOL
Scientific high school
Brandolini Rota Institute in Oderzo
ITALIAN
Mother tongue
ENGLISH
Excellent written and spoken
GERMAN
Good written and spoken
Full immersion language courses in
England and Germany with certification
Advanced knowledge of the Office package:
Word, Excel, Power Point, Publisher
Mastery of photo editing software:
Photoshop and similar
Basic knowledge of layout software:
Indesign and similar
Cristiano Lorenzonetto
via del Donatore, 22
Monastier di Treviso (TV)
+39.342.744.32.89
