Head of Group
Marketing & Communication
@ CAME S.p.A.
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from 2018:
Product Marketing & Communication Manager
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from 2022:
Product Marketing Comm & Trade Marketing Manager
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from 2024:
Head of Group Marketing & Communication
In charge for the management of marketing and communication activity related to all the group's product divisions, developing roadmaps and strategies together with Product Managers, Strategic Marketing, and R&D dpt.
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Responsible for the definition of budget and development of communication strategies at HQ level, as well as their adoption by foreign branches.
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In charge for Trade Marketing activities both for Group’s branches and for worldwide distributors, as well as for international trade fairs.
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Leading the teams of Product Mktg, Digital Mktg, Corporate Comm, Trade Mktg.
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Main tasks
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Definition of opportunities related to benchmark and market analysis.
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Involved in the Product Development Process to analyse key features and benefits.
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Development of the Product Master Brief, including strategic and operational guidelines.
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Development of marketing strategy, launch plan, benchmark, marketing communication assets and tools.
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Management of the group’s websites, social media channels and digital campaigns.
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Development of marketing activities for the global trade network.
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Management of the Marketing & Communication budget.
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