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Marketing Communication Manager

@ MASIERO S.r.l.

www.masierogroup.com

from 2011 to 2018

In charge for the entire Marketing and Communication function both from a strategic and operational point of view, with a strong focus on design, fashion and high-end materials for the luxury target.

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Main tasks

  • Global marketing strategy, product range and benchmark analyses.

  • Corporate and product communication.

  • Global budget definition.

  • Go to market strategy and launch plan execution.

  • Management of relationship with designers and architects.

  • Management of relationship with external agencies and press office.

  • Media Plan management.

  • Management of international fairs, events and incentive campaigns.

  • Organization of technical presentations to the sales force and end-users.

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Mktg Comm Man MASIERO: Esperienza

©2019 di Cristiano Lorenzonetto. Creato con Wix.com

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